Fall into the depth of passion, poetry, and art — with the Lost in Ishq Hoodie.
A fusion of Urdu calligraphy and ethnic patterns, this piece celebrates love that knows no rules and culture that never fades.
The front features minimalist Urdu detailing, while the back showcases the bold “عشق”(Ishq) artwork — framed in deep red and surrounded by South Asian-inspired prints. Every element speaks of devotion, roots, and rebellion in style.
Details:
• Premium heavyweight fleece for ultimate comfort
• Drop-shoulder oversized fit
• Signature “عشق” back design in bold red and cream accents
• Ainah logo on chest (hand-inspired Urdu typography)
• Gender-neutral design
Style tip: Pair it with cargos or straight jeans and sneakers — for that poetic streetwear energy.
